SEO link types: definition, characteristics, and advantages

Web positioning has been evolving in recent years. While at first, the importance fell on the use of keywords; currently, different techniques are gaining strength. This article explains the different types of SEO links, what they consist of, and their characteristics and advantages.

SEO link types

To carry out a strategy of link building as effective as possible is essential to know the different types of SEO link that exist and how to use them before you get going.

Internal links

We start the list of SEO link types with internal links. These are hyperlinks between two pages within the website itself. That is, the same domain belongs to them.

For example, in the case of having a blog, you can link an article published with another on the same subject. This will arouse interest among readers and increase the time spent on your website.

Proper use of internal links will also help search engines crawl new content and categorize it.

Internal links are divided into two groups:

Navigation links: menus, sidebars, footer, etc.

Contextual links: within articles and texts.

ADVANTAGES OF INTERNAL LINKING

We already know what internal links are, but what are their advantages?

Improve user experience:

If a user wants to find more information about a word or topic related to your article, a direct link to the explanation will improve their experience. Google prioritizes satisfaction, so it will be a point in favor of improving the positioning of a website.

Reduce the bounce rate:

Internal links make it easier for the visitor to navigate. The use of related hyperlinks increases the number of page views and the permanence on a site.

Help Google to classify your website:

We could say that this type of SEO links allow Google to get an idea of your specialty and the content you offer. Also, which sections do you give more value to?

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Transfer of authority:

Through internal links, we transfer authority, and we can thus position the pages that interest us. It gives you the freedom to put the URLs you prefer.

Avoid cannibalization:

These hyperlinks will improve Google's understanding of detecting important content on a website. Devising a strategy will help you do so and avoid cannibalization. You will know what to prioritize.

External links

Second, among the most important SEO link types are external links. External links are those that point to a domain other than your website. A synonym for the external link is an outbound link.

The number of external links is also important when it comes to being evaluated by search engines.

Be careful with abusing the use of these hyperlinks. An excessive number of them can be detrimental to the positioning. They must be related to the content and provide added value. If you go to spam or unreliable page, the search engines could penalize you. To avoid this, external links to trusted and relevant sites should always be included.

On the other hand, if you do not want your external links to be evaluated by Google or other search engines, you will have to identify these hyperlinks with the no follow attribute.

To find out if it is a suitable link or not, think about whether you would recommend that particular web page. If you are not clear on the answer, you better not do it.

In terms of quantity, too many external links could weaken the ranking of the website. One to three would be the correct number.

ADVANTAGES OF EXTERNAL LINKING

The advantages of external linking include the following:

They generate links with authorities:

When you link to another web page, this one notices and returns another link to your content. It is a good way to generate links with other authoritative brands on their websites.

Improve the user experience:

As in the case of internal links, external links also improve the user experience. When you offer the visitor quality related content, it will position you as a reference source, and you will gain credibility.

Greater possibilities of diffusion:

It is the most obvious advantage. The more valuable information and links to websites that expand or validate the content, the more likely it will be shared on social networks. This indirectly helps build brand reputation and positions you better in SEO.